---
title: Bartercard Blog | Bartercard Updates | attracting new customers
description: attracting new customers | Bartercard Blog | Bartercard Updates
---

[![logo](https://content.bartercard.co.nz/hs-fs/hubfs/logo.jpg?width=209&name=logo.jpg)](http://www.bartercard.co.nz/)  
![QOIN_FINAL RGB_web-01](https://content.bartercard.co.nz/hs-fs/hubfs/00%20AU%20QOIN/QOIN_FINAL%20RGB_web-01.png?width=151&name=QOIN_FINAL%20RGB_web-01.png)

 

## [Member story: Defying the odds](https://content.bartercard.co.nz/blog/member-story-defying-the-odds)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Mar 11, 2020 7:46:31 AM

[![](https://content.bartercard.co.nz/hubfs/LTR.jpg)](https://content.bartercard.co.nz/blog/member-story-defying-the-odds)

One of our long-term Taranaki members, Ultra Endurance Athlete and Coach, Lisa Tamati is launching her new book this month.

*Relentless* shares the emotional journey of Lisa and her mother, Isobel, after Isobel suffered a huge brain aneurysm and stroke, and was given a bleak outlook with very little quality of life.  But being an extreme endurance athlete, Lisa wasn’t prepared to just give up on her mother.  Lisa and Isobel’s story tells of the horrors, despair, hope, love and incredible experiences and insights into their journey, and it shares the difficulties of going against the medical system.

[Read More](https://content.bartercard.co.nz/blog/member-story-defying-the-odds)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [bartercard](https://content.bartercard.co.nz/blog/topic/bartercard), [clear excess stock](https://content.bartercard.co.nz/blog/topic/clear-excess-stock), [member story](https://content.bartercard.co.nz/blog/topic/member-story)

## [Four Tips to Take Your Business Further in 2020](https://content.bartercard.co.nz/blog/four-tips-to-take-your-business-further-in-2020)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Feb 19, 2020 11:09:29 AM

[![](https://content.bartercard.co.nz/hubfs/Take%20your%20business%20further%20in%202020.png)](https://content.bartercard.co.nz/blog/four-tips-to-take-your-business-further-in-2020)

With 2020 comes a new decade, and with it, a new range of challenges every successful business must overcome to [increase sales](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard.html) and grow their customer base. How can you set your business up for success, while also setting yourself apart from your competition? Here are some tips from Dr. George Day, a marketing expert at the University of Pennsylvania.

[Read More](https://content.bartercard.co.nz/blog/four-tips-to-take-your-business-further-in-2020)

 Topics: [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [increase sales](https://content.bartercard.co.nz/blog/topic/increase-sales), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars)

## [It's the little things: Easy ways to increase profits](https://content.bartercard.co.nz/blog/its-the-little-things-easy-ways-to-increase-profits)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jan 27, 2020 11:15:00 AM

[![](https://content.bartercard.co.nz/hubfs/NZ%20dollars.jpg)](https://content.bartercard.co.nz/blog/its-the-little-things-easy-ways-to-increase-profits)

There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.

[Read More](https://content.bartercard.co.nz/blog/its-the-little-things-easy-ways-to-increase-profits)

 Topics: [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash), [trade exchange](https://content.bartercard.co.nz/blog/topic/trade-exchange)

## [Three Great New Year's Resolutions for Your Business](https://content.bartercard.co.nz/blog/three-great-new-years-resolutions-for-your-business)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jan 27, 2020 10:30:00 AM

[![](https://content.bartercard.co.nz/hubfs/2020%20welcome.png)](https://content.bartercard.co.nz/blog/three-great-new-years-resolutions-for-your-business)

Each year seems to arrive earlier than the last, and in a world steeped in new and rapidly evolving technology—smarter AI, leaner management systems, more flexible mobile solutions, and more—we’ve adjusted to the reality that nothing stays the same for very long.

[Read More](https://content.bartercard.co.nz/blog/three-great-new-years-resolutions-for-your-business)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [increase sales](https://content.bartercard.co.nz/blog/topic/increase-sales), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars)

## [How Bartercard can help you with Market Research](https://content.bartercard.co.nz/blog/how-bartercard-can-help-you-with-market-research)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jan 21, 2020 11:30:00 AM

[![](https://content.bartercard.co.nz/hubfs/Market%20research.jpg)](https://content.bartercard.co.nz/blog/how-bartercard-can-help-you-with-market-research)

[Bartercard](https://www.bartercard.co.nz) is a platform wherein businesses can barter trade their goods and services using trade dollars. Joining this immense online marketplace offers numerous benefits for a business owner just like you. It aids your business by turning your excess inventory, spare downtime, and vacant seats into additional sales—expanding your business and profits. 

[Read More](https://content.bartercard.co.nz/blog/how-bartercard-can-help-you-with-market-research)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [strategy](https://content.bartercard.co.nz/blog/topic/strategy), [market research](https://content.bartercard.co.nz/blog/topic/market-research)

## [5 Easy Steps to a Greater Return on your Marketing Dollar](https://content.bartercard.co.nz/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Oct 14, 2019 3:09:50 PM

[![](https://content.bartercard.co.nz/hubfs/Analysis-1841158_1280.jpg)](https://content.bartercard.co.nz/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.

As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results. 

[Read More](https://content.bartercard.co.nz/blog/5-easy-steps-to-a-greater-return-on-your-marketing-dollar)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars)

## [Why You Need a Customer Loyalty Program](https://content.bartercard.co.nz/blog/why-you-need-a-customer-loyalty-program)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Oct 7, 2019 9:39:49 AM

[![](https://content.bartercard.co.nz/hubfs/Customer%20loyalty%20program.jpg)](https://content.bartercard.co.nz/blog/why-you-need-a-customer-loyalty-program)

No amount of money can buy customer loyalty. If a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still need to come up with effective customer loyalty strategies to build customers’ trust, improve customer interaction, increase engagement, and actively retain them after their first purchase. Today we look at reasons why a loyalty program is an effective strategy in retaining existing customers and gaining new ones.

[Read More](https://content.bartercard.co.nz/blog/why-you-need-a-customer-loyalty-program)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [customer loyalty](https://content.bartercard.co.nz/blog/topic/customer-loyalty), [rewarding staff](https://content.bartercard.co.nz/blog/topic/rewarding-staff), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars)

## [A Match Made in Heaven: Adelaide Hills Retreats and Presente Marketing Australia](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 13, 2019 8:59:49 AM

[![](https://content.bartercard.co.nz/hubfs/Referrals.jpg)](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

[Adelaide Hills Retreats](https://adelaidehillsretreats.com.au/), formerly Adelaide Hills Country Cottages, incorporates new levels of luxury in every way, offering its clients unrivalled retreats in the Adelaide Hills. They have been a Bartercard member since 2006 but hadn’t really been taking advantage of the full benefits of the network, until they were introduced to [Presente Marketing Australia](https://www.presente.com.au/).

[Read More](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [buyer demand](https://content.bartercard.co.nz/blog/topic/buyer-demand), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [goals](https://content.bartercard.co.nz/blog/topic/goals)

## [Using Porter's Five Forces to Understand Your Competition](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 16, 2019 2:05:10 PM

[![](https://content.bartercard.co.nz/hubfs/aerial-man-browsing-photos-on-computer-free-image_cmyk%20(1).jpg)](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

Do you have a clear view of who your competitors are? Do you understand how their actions in the marketplace are affecting your profitability and future planning? Being aware of what’s happening around you and what your competitors are up to is fundamental to the survival of any business – big or small. Knowing where your business is at is crucial to stay competitive and [get more customers](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard/Attract+New+Customers.html), but what business techniques can help you?

[Read More](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash)

## [How important is content marketing to your business?](https://content.bartercard.co.nz/blog/how-important-is-content-marketing-to-your-business)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Mar 22, 2019 4:59:30 PM

[![](https://content.bartercard.co.nz/hubfs/How%20important%20is%20content%20marketing%20to%20your%20business.jpg)](https://content.bartercard.co.nz/blog/how-important-is-content-marketing-to-your-business)

Content marketing is essential for any business wanting to connect with their customers. Chances are you’re already sharing content in your business. Every time you pop up a blog, video, podcast, or social media post you’re using content marketing to attract people to your products and services.

[Read More](https://content.bartercard.co.nz/blog/how-important-is-content-marketing-to-your-business)

 Topics: [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [posting on social media](https://content.bartercard.co.nz/blog/topic/posting-on-social-media), [social media](https://content.bartercard.co.nz/blog/topic/social-media), [strategy](https://content.bartercard.co.nz/blog/topic/strategy), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [SEO](https://content.bartercard.co.nz/blog/topic/seo), [business blog](https://content.bartercard.co.nz/blog/topic/business-blog), [content marketing](https://content.bartercard.co.nz/blog/topic/content-marketing), [Search engine optimisation](https://content.bartercard.co.nz/blog/topic/search-engine-optimisation)

[Next](https://content.bartercard.co.nz/blog/topic/attracting-new-customers/page/2)

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