---
title: Bartercard Blog | Bartercard Updates | small business new zealand (2)
description: small business new zealand | Bartercard Blog | Bartercard Updates (2)
---

[![logo](https://content.bartercard.co.nz/hs-fs/hubfs/logo.jpg?width=209&name=logo.jpg)](http://www.bartercard.co.nz/)  
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## [Cash flow in SMEs: Tips to keep the cash coming in](https://content.bartercard.co.nz/blog/cash-flow-in-smes-tips-to-keep-the-cash-coming-in)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Nov 20, 2017 4:27:24 PM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_96366768.jpeg)](https://content.bartercard.co.nz/blog/cash-flow-in-smes-tips-to-keep-the-cash-coming-in)

For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small businesses inside out, and in this article we share some tips on how you can maximise the cash flow in your SME. 

[Read More](https://content.bartercard.co.nz/blog/cash-flow-in-smes-tips-to-keep-the-cash-coming-in)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [Cashflow](https://content.bartercard.co.nz/blog/topic/cashflow)

## [Get the most out of exhibiting at a trade show: 14 success tips](https://content.bartercard.co.nz/blog/get-the-most-out-of-exhibiting-at-a-trade-show)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Oct 6, 2017 10:55:39 AM

[![](https://content.bartercard.co.nz/hubfs/Trade%20Show%202016/AdobeStock_100173927.jpeg)](https://content.bartercard.co.nz/blog/get-the-most-out-of-exhibiting-at-a-trade-show)

Done right, exhibiting at a trade show or business expo can be hugely beneficial to growing your business. Your brand gets exposure, you can prospect and receive new business contacts with an active, engaged audience and although they tend to be long days, you can get so much more done in one or two days than a regular business day, saving you time and money in the long run.

[Read More](https://content.bartercard.co.nz/blog/get-the-most-out-of-exhibiting-at-a-trade-show)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [Seven referral tips to fast-track new business](https://content.bartercard.co.nz/blog/seven-referral-tips-to-fast-track-new-business)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Sep 18, 2017 3:05:05 PM

[![](https://content.bartercard.co.nz/hubfs/Bartercard/AdobeStock_136871517.jpeg)](https://content.bartercard.co.nz/blog/seven-referral-tips-to-fast-track-new-business)

In today’s world of instant information, many businesses have shifted their attention to what’s being said about them in the digital space.

[Read More](https://content.bartercard.co.nz/blog/seven-referral-tips-to-fast-track-new-business)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [Business Start-up Tips](https://content.bartercard.co.nz/blog/business-start-up-tips)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Aug 29, 2017 12:08:13 PM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_133783834.jpeg)](https://content.bartercard.co.nz/blog/business-start-up-tips)

Does your brand lack direction or need a fresh start? This blog covers the essential business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this blog can help pack more punch into your brand.

[Read More](https://content.bartercard.co.nz/blog/business-start-up-tips)

 Topics: [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [sme](https://content.bartercard.co.nz/blog/topic/sme), [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner)

## [How to strategically build a trusted brand](https://content.bartercard.co.nz/blog/how-to-strategically-build-a-trusted-brand)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Aug 15, 2017 10:00:00 AM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/workplace-1245776.jpg)](https://content.bartercard.co.nz/blog/how-to-strategically-build-a-trusted-brand)

Building a trusted brand is critical in a digital age, but why should you have a strategy and laser-sharp focus of where and how you do so? In this blog we explain why you should strategically build trust in the right places to maximise impact, brand reach and market sway - and also **[increase profit](http://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard.html)**. 

[Read More](https://content.bartercard.co.nz/blog/how-to-strategically-build-a-trusted-brand)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [Just how important is content marketing to your business?](https://content.bartercard.co.nz/blog/just-how-important-is-content-marketing-to-your-business)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Aug 8, 2017 10:00:00 AM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_105848713.jpeg)](https://content.bartercard.co.nz/blog/just-how-important-is-content-marketing-to-your-business)

Content marketing is the new buzz word in the digital world right now- I know what you are thinking. Another new thing to learn, another new way to do things. But don’t stress content marketing has been around for years and chances are, you are already doing it.

[Read More](https://content.bartercard.co.nz/blog/just-how-important-is-content-marketing-to-your-business)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [Promoting your business via Facebook](https://content.bartercard.co.nz/blog/promoting-your-business-via-facebook)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 7, 2017 11:00:00 AM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_124634376.jpeg)](https://content.bartercard.co.nz/blog/promoting-your-business-via-facebook)

 

Where’s one of the first places you look when searching for a local business? Facebook of course!

[Read More](https://content.bartercard.co.nz/blog/promoting-your-business-via-facebook)

 Topics: [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [What you should be doing to attract new customers](https://content.bartercard.co.nz/blog/what-you-should-be-doing-to-attract-new-customers)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 6, 2017 3:21:06 PM

[![](https://content.bartercard.co.nz/hubfs/Sprint%203/AdobeStock_132143919.jpeg)](https://content.bartercard.co.nz/blog/what-you-should-be-doing-to-attract-new-customers)

The world is forever changing, and attracting new customers in a market that’s louder, faster, and where consumers are more discerning, can be harder than ever. Which is why we’ve written an eBook “[**Eight ways to attract new customers**](https://content.bartercard.co.nz/eight-ways-to-attract-new-customers-ebook-download-0)”. This blog features three of the eight techniques to implement to help you re-think your approach to attracting new customers, while evolving your skills as a business leader.  

[Read More](https://content.bartercard.co.nz/blog/what-you-should-be-doing-to-attract-new-customers)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business)

## [What is a trade exchange?](https://content.bartercard.co.nz/blog/what-is-a-trade-exchange)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 22, 2017 1:40:42 PM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_106315485.jpeg)](https://content.bartercard.co.nz/blog/what-is-a-trade-exchange)

A trade exchange can be defined as a community or association of businesses trading goods and services using mutual credit outside of the cash economy. Although the concept of barter is thousands of years old, bartering through a trade exchange combines modern technology, a community of businesses, and marketing channels to increase profits through new customers and improved cash flow.

[Read More](https://content.bartercard.co.nz/blog/what-is-a-trade-exchange)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand)

## [Four digital marketing terms every SME should know](https://content.bartercard.co.nz/blog/four-digital-marketing-terms-every-sme-should-know)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 2, 2017 9:00:00 AM

[![](https://content.bartercard.co.nz/hubfs/Stock%20Images/AdobeStock_123643464.jpeg)](https://content.bartercard.co.nz/blog/four-digital-marketing-terms-every-sme-should-know)

Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.

[Read More](https://content.bartercard.co.nz/blog/four-digital-marketing-terms-every-sme-should-know)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [small business new zealand](https://content.bartercard.co.nz/blog/topic/small-business-new-zealand), [sme](https://content.bartercard.co.nz/blog/topic/sme)

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