For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small businesses inside out, and in this article we share some tips on how you can maximise the cash flow in your SME.
Read MoreCash flow in SMEs: Tips to keep the cash coming in
Topics: business strategies, small business new zealand, Cashflow
Get the most out of exhibiting at a trade show: 14 success tips
Done right, exhibiting at a trade show or business expo can be hugely beneficial to growing your business. Your brand gets exposure, you can prospect and receive new business contacts with an active, engaged audience and although they tend to be long days, you can get so much more done in one or two days than a regular business day, saving you time and money in the long run.
Topics: business strategies, small business new zealand, growing your business
Seven referral tips to fast-track new business
In today’s world of instant information, many businesses have shifted their attention to what’s being said about them in the digital space.
Read MoreTopics: business strategies, small business new zealand, growing your business
Business Start-up Tips
Does your brand lack direction or need a fresh start? This blog covers the essential business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this blog can help pack more punch into your brand.
Read MoreTopics: small business new zealand, sme, small business owner
How to strategically build a trusted brand
Building a trusted brand is critical in a digital age, but why should you have a strategy and laser-sharp focus of where and how you do so? In this blog we explain why you should strategically build trust in the right places to maximise impact, brand reach and market sway - and also increase profit.
Read MoreTopics: business strategies, small business new zealand, growing your business
Just how important is content marketing to your business?
Content marketing is the new buzz word in the digital world right now- I know what you are thinking. Another new thing to learn, another new way to do things. But don’t stress content marketing has been around for years and chances are, you are already doing it.
Read MoreTopics: business strategies, small business new zealand, growing your business
Promoting your business via Facebook
Where’s one of the first places you look when searching for a local business? Facebook of course!
Read MoreWhat you should be doing to attract new customers
The world is forever changing, and attracting new customers in a market that’s louder, faster, and where consumers are more discerning, can be harder than ever. Which is why we’ve written an eBook “Eight ways to attract new customers”. This blog features three of the eight techniques to implement to help you re-think your approach to attracting new customers, while evolving your skills as a business leader.
Read MoreTopics: business strategies, small business new zealand, growing your business
What is a trade exchange?
A trade exchange can be defined as a community or association of businesses trading goods and services using mutual credit outside of the cash economy. Although the concept of barter is thousands of years old, bartering through a trade exchange combines modern technology, a community of businesses, and marketing channels to increase profits through new customers and improved cash flow.
Read MoreFour digital marketing terms every SME should know
Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.
Read MoreTopics: business strategies, small business new zealand, sme
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