With everyone now walking around with a great camera attached to their smartphone, few industries have been disrupted by technology quite so much as photography – just ask Kodak.

The hospitality industry is continuously evolving and growing, particularly in New Zealand. In this blog we cover the top trends to keep you in the loop and think outside the box. 

Welcome to 2018! The New Year is the perfect time to start fresh and plan the year ahead. To set you up for success, this blog breaks down what sets successful and innovative businesses apart from the rest. Dr George Day from the University of Pennsylvania recognises these as the biggest areas shaping business success at the moment.

You're about to meet a new client or supplier and you have never met them before. What are some of the things you would do before that meeting? How do you prepare? Forget everything you've learned about how to create a first impression when you meet someone news, because in business, over 70% of the time it's happening online. 

Today the most successful brands are engaging with their customers around the clock – leaving the standard 9 to 5 working day a thing of the past. While customers’ expectations have changed, so have the expectations of work hours as there’s increasing demand on real-time conversations and collaboration through multiple channels. So what’s an SME business owner to do? How can you meet the challenges of the new ways of working? How can you increase productivity?

For small business owners in particular, maintaining a decent cash flow is fundamental to staying afloat. It’s a simple equation really: no cash = no business, and so keeping on top of your cash flow has to be a top priority. Bartercard knows small businesses inside out, and in this article we share some tips on how you can maximise the cash flow in your SME. 

Done right, exhibiting at a trade show or business expo can be hugely beneficial to growing your business. Your brand gets exposure, you can prospect and receive new business contacts with an active, engaged audience and although they tend to be long days, you can get so much more done in one or two days than a regular business day, saving you time and money in the long run.

In today’s world of instant information, many businesses have shifted their attention to what’s being said about them in the digital space.

Does your brand lack direction or need a fresh start? This blog covers the essential business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this blog can help pack more punch into your brand.

Building a trusted brand is critical in a digital age, but why should you have a strategy and laser-sharp focus of where and how you do so? In this blog we explain why you should strategically build trust in the right places to maximise impact, brand reach and market sway - and also increase profit.