You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.
As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results.
Read MoreTopics: business strategies, small business new zealand, growing your business, small business owner, attracting new customers, increase cash flow, trade dollars
Empty seats to fill? Want to get more customers and boost cashflow in your restaurant or bar? Looking to leverage your business network to increase business profits?
Read MoreTopics: business strategies, small business new zealand, growing your business, attracting new customers, increase cash flow
While the property market maybe cooling, Bartercard property sales are heating up and more vendors are turning to sell real estate through the cash-alternative marketplace to achieve a faster sale.
It is being forecast that in the coming months, buyers will see the stronger opportunities in a falling market, while investors may incur losses and especially if they’re selling a unit compared to a house.
Read MoreTopics: business strategies, small business new zealand, attracting new customers
When was the last time you bought a CD, pulled into a motel or hailed a cab? Life before Spotify, Airbnb and Uber seems a distant memory. Commerce isn’t what it was 10 years ago, and advances in technology are allowing start-ups to think outside the box and get a head start on more traditional companies.
Read MoreTopics: business strategies, small business new zealand, attracting new customers, increase profit
It’s no wonder that today’s business owner is expected to wear many hats from strategy to finance, sales and marketing and to always be on the look-out for new and exciting methods to get new customers, increase customer retention and increasing business profits. So, it’s fair to say that photography should also be thrown into the mix. Fantastic photographs can be a great source for instantly updating your social media channels or for your marketing collateral.
Read MoreTopics: business strategies, small business new zealand, social media marketing
It’s become commonplace that a large proportion of business will be transacted overseas. The world-wide web has opened up opportunities we couldn’t have dreamt about years ago. Online retail stores are replacing the high streets. With so many opportunities presented to us, where do you start to market your business overseas?
Read MoreTopics: business strategies, small business new zealand, growing your business, small business owner
Business continuity covers a range of aspects relating to a business being able to perform in the event of a disaster – building access, IT requirements, data records, the list goes on. However, there are other things to consider, and perhaps it’s not always the most obvious choices that should take priority.
Read MoreTopics: small business new zealand, sme, small business owner
On 30 June 2013, the Anti-Money Laundering (AML) and Countering Financing of Terrorism (CFT) Act 2009 came into effect in New Zealand, imposing a number of obligations on banks, fund managers, financial advisers, debt collectors, safe deposit box vaults and numerous other entities, and was designed to ensure such businesses and financial instructions were able to detect and report potentially criminal origins or purposes of money.
Read MoreTopics: Insider, small business new zealand, small business owner
The hospitality industry is continuously evolving and growing, particularly in New Zealand. In this blog we cover the top trends to keep you in the loop and think outside the box.
Read MoreTopics: Insider, small business new zealand, sme
You're about to meet a new client or supplier and you have never met them before. What are some of the things you would do before that meeting? How do you prepare? Forget everything you've learned about how to create a first impression when you meet someone news, because in business, over 70% of the time it's happening online.
Read More
