Does your brand lack direction or need a fresh start? Whether you’re a start-up or established business that needs to hit reset, this week’s blog will help you pack more punch into your brand.

Business continuity covers a range of aspects relating to a business being able to perform in the event of a disaster – building access, IT requirements, data records, the list goes on. However, there are other things to consider, and perhaps it’s not always the most obvious choices that should take priority.

Did you know that 20% of small businesses fail in their first year and 50% of small businesses fail in their fifth year? This puts small business owners at significant risk, and not just in their first year of business. Small and medium-sized businesses don’t have the deep pockets or backing that large enterprises do, which is why even short-term cash flow problems can sink a business with an otherwise promising future.

Anna Herd moved to New Zealand with her family nearly four years ago and became a Bartercard member almost immediately.  Her husband had previously owned a franchise in the UK so they were no strangers to the Bartercard network and how it worked.  Here, Anna tells us how Bartercard benefited a long family weekend away in Rotorua.

With everyone now walking around with a great camera attached to their smartphone, few industries have been disrupted by technology quite so much as photography – just ask Kodak.

The hospitality industry is continuously evolving and growing, particularly in New Zealand. In this blog we cover the top trends to keep you in the loop and think outside the box. 

Today the most successful brands are engaging with their customers around the clock – leaving the standard 9 to 5 working day a thing of the past. While customers’ expectations have changed, so have the expectations of work hours as there’s increasing demand on real-time conversations and collaboration through multiple channels. So what’s an SME business owner to do? How can you meet the challenges of the new ways of working? How can you increase productivity?

Does your brand lack direction or need a fresh start? This blog covers the essential business staples, tips and insight to laying down the business groundwork and staying ahead of the curve. Whether you’re a start-up or established business that needs to hit reset, this blog can help pack more punch into your brand.

With such fierce competition and all consumers looking to bag a bargain, it’s no wonder they turn to discount websites such as GrabOne, TreatMe and Groupon for offers. Why wouldn’t you? But as a merchant and small business owner, have you worked out the real cost of discounting and the impact it has on your business? Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price. 

Due its complexity, the digital marketing space can be difficult to navigate for seasoned traditional marketers, let alone small business owners. To make matters more confusing, the digital landscape is constantly changing and there seems to be a never-ending and growing list of service providers, all claiming to be ‘the best’ in their respective fields. This combination makes it difficult and potentially dangerous for small businesses owners to choose the right service and provider without the appropriate guidance or education.