Done right, exhibiting at a trade show or business expo can be hugely beneficial to growing your business. Your brand gets exposure, you can prospect and receive new business contacts with an active, engaged audience and although they tend to be long days, you can get so much more done in one or two days than a regular business day, saving you time and money in the long run.

In today’s world of instant information, many businesses have shifted their attention to what’s being said about them in the digital space.

Building a trusted brand is critical in a digital age, but why should you have a strategy and laser-sharp focus of where and how you do so? In this blog we explain why you should strategically build trust in the right places to maximise impact, brand reach and market sway - and also increase profit. 

Content marketing is the new buzz word in the digital world right now- I know what you are thinking. Another new thing to learn, another new way to do things. But don’t stress content marketing has been around for years and chances are, you are already doing it.

Where’s one of the first places you look when searching for a local business? Facebook of course!

 Still wrapping your head around social media in your business? Here are three essentials when it comes to tapping into your market online and leveraging your brand socially.

With such fierce competition and all consumers looking to bag a bargain, it’s no wonder they turn to discount websites such as GrabOne, TreatMe and Groupon for offers. Why wouldn’t you? But as a merchant and small business owner, have you worked out the real cost of discounting and the impact it has on your business? Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price. 

Finding partners that have brand synergy and share similar markets can leverage your business and expand your customer base. But did you know at least 50% of partnerships fail in the first 2-3 years? This statistic alone may scare you into staying solo, but we have the insight to keep your partnership rock solid.

The world is forever changing, and attracting new customers in a market that’s louder, faster, and where consumers are more discerning, can be harder than ever. Which is why we’ve written an eBook “Eight ways to attract new customers”. This blog features three of the eight techniques to implement to help you re-think your approach to attracting new customers, while evolving your skills as a business leader.  

Maximising cash flow, retaining customers and keeping stock moving are important elements of all businesses. That’s where Bartercard comes in. Buying and selling using Trade Dollars offers advantages to business owners, across several key areas.