Word of mouth and referrals are the best way to attract new business. Not only do they provide credibility for your business and the customers spreading the word, referrals are a free form of advertising and promotion. What’s more, data supports the notion that word of mouth marketing does indeed is one of the most influential factors for people when making a purchase.

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Topics: business strategies, growing your business, increase cash flow, travel, bartercard tourism, attract new customers, build business networks

Hospitality and the tourism market are notorious for slower periods of business, off-peak seasons and short-lead times. This can have a profound effect on cashflow. So, what can be done to fill these holes and keep businesses afloat during these downturns?

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Topics: growing your business, hospitality, fill downtime, travel, clear excess stock, bartercard tourism, attract new customers, save cash, build business networks

Anna Herd moved to New Zealand with her family four years ago and became a Bartercard member almost immediately.

Her husband had previously owned a franchise in the UK, so they were no strangers to the Bartercard network and how it worked. Here, Anna tells us how Bartercard benefited a long family weekend away in Rotorua. Read More

Topics: small business owner, increase profit, increase cash flow, bartercard, small business, bartercard tourism, trade exchange