Word of mouth and referrals are the best way to attract new business. Not only do they provide credibility for your business and the customers spreading the word, referrals are a free form of advertising and promotion. What’s more, data supports the notion that word of mouth marketing does indeed is one of the most influential factors for people when making a purchase.
Read MoreTopics: business strategies, growing your business, increase cash flow, travel, bartercard tourism, attract new customers, build business networks
Hospitality and the tourism market are notorious for slower periods of business, off-peak seasons and short-lead times. This can have a profound effect on cashflow. So, what can be done to fill these holes and keep businesses afloat during these downturns?
Read MoreTopics: growing your business, hospitality, fill downtime, travel, clear excess stock, bartercard tourism, attract new customers, save cash, build business networks
In this week's final blog of this three-part series, we look at creating demand, group buying, the value of non-cash markets, disruptors and future trends for the tourism industry.
Read MoreTopics: hospitality, tourism, travel, buyer demand
In Part 2 of our 3-part Changing Face of Tourism blogs, we look at alternative tourism distribution solutions in a shifting market.
Read MoreTopics: hospitality, online travel agents, tourism, travel
Over the next few weeks we are running a series of articles looking at the changing face of tourism in a fast-evolving market. These articles are written by Bartercard’s National Manager of Tourism and Travel Mark Ferszt who has over 20 years of industry experience, and feature in PATA’s (Pacific Asia Travel Association) Issues and Trends 2018.
Read MoreTopics: business strategies, online travel agents, tourism, travel
