Whether you have plans to expand a business or you’re starting up a new venture, there is generally a time when a cash injection is required to help boost the business and increase profits. 

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Topics: growing your business, small business owner, increase profit, restaurants, hospitality, strategy, small business, build business networks, increase sales, business needs, networking, customer loyalty, trade dollars, marketing

Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of partnerships fail in the first 2-3 years! That’s enough to make any business owner decide to tough it out alone.

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Topics: small business owner, increase profit, small business, build business networks, Leadership, increase sales, trade dollars

With 2020 comes a new decade, and with it, a new range of challenges every successful business must overcome to increase sales and grow their customer base. How can you set your business up for success, while also setting yourself apart from your competition? Here are some tips from Dr. George Day, a marketing expert at the University of Pennsylvania.

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Topics: small business owner, attracting new customers, increase profit, increase cash flow, build business networks, increase sales, business needs, trade dollars

It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?

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Topics: increase profit, small business, attract new customers, branding, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars, marketing

There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.

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Topics: small business owner, attracting new customers, increase profit, increase cash flow, save cash, trade exchange

As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.

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Topics: increase profit, small business, market research, attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales, business needs, networking, trade dollars

Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.

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Topics: increase profit, improve lifestyle, attract new customers, save cash, build business networks, increase sales, customer loyalty, trade dollars

Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.

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Topics: increase profit, buyer demand, attract new customers, increase sales, business needs, customer loyalty

Building a business into a stable, profitable enterprise takes an enormous amount of time, effort, investment, and resources. For that reason, it probably comes as no surprise that many business owners become very cautious about making major changes once they do achieve such stability and profitability. Unfortunately, those instincts can get in the way of their business’ continued growth and long-term success.

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Topics: growing your business, increase profit, strategy, small business, attract new customers, increase sales, business needs

Many Bartercard members are shining examples of how the network’s cashless currency of Trade Dollars can be utilised to benefit their business and lifestyle. Maximising cash flow, retaining customers, and keeping stock moving are all important elements of any business, so using Trade Dollars to buy and sell goods and services can offer a wealth of advantages for business owners.

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Topics: increase profit, increase cash flow, fill downtime, clear excess stock, improve lifestyle, small business, attract new customers, save cash, trade exchange, spare capacity, build business networks