With 2020 comes a new decade, and with it, a new range of challenges every successful business must overcome to increase sales and grow their customer base. How can you set your business up for success, while also setting yourself apart from your competition? Here are some tips from Dr. George Day, a marketing expert at the University of Pennsylvania.
Read MoreTopics: small business owner, attracting new customers, increase profit, increase cash flow, build business networks, increase sales, business needs, trade dollars
There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the goal is always to increase sales and cut operating costs.
Read MoreTopics: small business owner, attracting new customers, increase profit, increase cash flow, save cash, trade exchange
Each year seems to arrive earlier than the last, and in a world steeped in new and rapidly evolving technology—smarter AI, leaner management systems, more flexible mobile solutions, and more—we’ve adjusted to the reality that nothing stays the same for very long.
Read MoreTopics: business strategies, growing your business, attracting new customers, increase cash flow, small business, build business networks, increase sales, business needs, trade dollars
It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and growth of your business. So why is it like pulling teeth to get business owners to sit down and focus on it? The answer is clear. You’re too busy working IN your business to take a step back and work ON your business. Strategy and planning is put on the backburner while you deal with more pressing issues.
Read MoreTopics: business strategies, growing your business, increase cash flow, starting up your business, build business networks, increase sales, customer loyalty, trade dollars
You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and giving you the greatest possible return.
As you plan, measure and track your marketing efforts, you will learn what works (and doesn’t) for your business. Then you can focus your efforts on the right type of marketing to generate the best results.
Read MoreTopics: business strategies, small business new zealand, growing your business, small business owner, attracting new customers, increase cash flow, trade dollars
Very few businesses in the world would willingly say “no” to more sales. After all, businesses exist to increase profit, and business owners and employees are working to earn a living and support their families. However, generating those additional sales can be a major challenge. Clients don’t just fall into our laps. Often, you have to invest a lot of time and effort in marketing before you see any results.
Read MoreTopics: growing your business, small business owner, increase cash flow, small business, attract new customers, save cash, build business networks, business blog, increase sales, barter, networking
Have a look around your office. What do you see? If the answer is just a bunch of men, then you have some work to do. The facts are in: Gender diversity in the workplace is more than an ethical imperative in our modern culture. It’s also just plain good for business.
Read MoreTopics: growing your business, increase cash flow, attract new customers, Leadership, unrealised potential, business needs
Plenty has been written about how technological advances allow businesses to better connect with their customers, but what about with each other? How well is your business keeping up with changes in the B2B networking arena? These days, keeping pace with change in the business world is harder than ever. However, for those ready and willing to put in the work, these rapid changes to B2B networking represent a terrific opportunity to separate yourself from your competition.
Read MoreTopics: small business owner, increase cash flow, market research, attract new customers, build business networks, business needs
Many Bartercard members are shining examples of how the network’s cashless currency of Trade Dollars can be utilised to benefit their business and lifestyle. Maximising cash flow, retaining customers, and keeping stock moving are all important elements of any business, so using Trade Dollars to buy and sell goods and services can offer a wealth of advantages for business owners.
Read MoreTopics: increase profit, increase cash flow, fill downtime, clear excess stock, improve lifestyle, small business, attract new customers, save cash, trade exchange, spare capacity, build business networks
Word of mouth and referrals are the best way to attract new business. Not only do they provide credibility for your business and the customers spreading the word, referrals are a free form of advertising and promotion. What’s more, data supports the notion that word of mouth marketing does indeed is one of the most influential factors for people when making a purchase.
Read MoreTopics: business strategies, growing your business, increase cash flow, travel, bartercard tourism, attract new customers, build business networks
