As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.

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Topics: increase profit, small business, market research, attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales, business needs, networking, trade dollars

To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive turnout isn’t 100% guaranteed. As market behaviour continuously changes, investing in large, high-cost campaigns don’t always translate to increased sales. Thankfully, there are ways in which your business can achieve maximum profitability minus the costly investment. Here, we talk about low-cost effective strategies, which can pave the way for business growth.

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Topics: attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales

Content marketing is essential for any business wanting to connect with their customers. Chances are you’re already sharing content in your business. Every time you pop up a blog, video, podcast, or social media post you’re using content marketing to attract people to your products and services.

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Topics: small business owner, attracting new customers, posting on social media, social media, strategy, attract new customers, build business networks, SEO, business blog, content marketing, Search engine optimisation