It’s no secret that online sales are quickly overtaking those made over the counter. Customers love the convenience of shopping from their office, at home, and on the go. If you’re not building your e-commerce presence, you’ll find your business will be left behind.
Read MoreTopics: clear excess stock, small business, attract new customers, unrealised potential, increase sales, business needs, trade dollars
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?
Read MoreTopics: increase profit, small business, attract new customers, branding, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars, marketing
Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of the craft. Statistically speaking, you’re much more likely to find success selling additional products and services. That’s where upselling and cross-selling come in. Unfortunately, people hear a lot about these kinds of tactics, and it’s easy for them to switch off if you take a poor approach. What exactly are these tactics, and how can you employ them effectively?
Read MoreTopics: strategy, buyer demand, expand your product line, small business, attract new customers, branding, unrealised potential, increase sales, business needs, customer loyalty
Being in business usually means opening your doors to everyone, welcoming them in, building relationships and ultimately agreeing to do business together. Sounds simple, right? It can and should be. However, there are situations that can test you and one of the big tests is being able to say ‘No’ when you need to.
Read MoreTopics: bartercard, strategy, small business, business blog, unrealised potential, business needs
As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.
Read MoreTopics: increase profit, small business, market research, attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales, business needs, networking, trade dollars
To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive turnout isn’t 100% guaranteed. As market behaviour continuously changes, investing in large, high-cost campaigns don’t always translate to increased sales. Thankfully, there are ways in which your business can achieve maximum profitability minus the costly investment. Here, we talk about low-cost effective strategies, which can pave the way for business growth.
Read MoreTopics: attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales
Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, but you also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What’s more, a healthy barter relationship can serve as a perfect opportunity to turn your bartering members of today into the paying clients of tomorrow. After all, opportunities for extra income shouldn’t be passed up!
Read MoreTopics: attract new customers, save cash, build business networks, unrealised potential, increase sales, networking
Every business owner knows there just aren’t enough hours in the day. Working 50, 60 even 80 hours a week seems to have become the norm. Perhaps sometimes that’s what it takes, but maintaining such a strenuous pace over an extended period can take its toll.
Read MoreTopics: starting up your business, attract new customers, unrealised potential, increase sales, business needs, trade dollars
No matter how long you’ve been in your business or how smoothly you run it, you can be sure that at some point there will be challenges. That’s simply the nature of business. There are times when you’ll get off track, experience a downturn or hit a plateau. It doesn’t mean you have to stay there for long. Here are four tips on how you can revive your business with Bartercard and get back on the path to success.
Read MoreTopics: attract new customers, save cash, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars
Being a business owner requires being decisive when it comes to risk-taking, but going in it alone can be challenging without the help of a community around you. In a competitive industry where you’re up against both the big and small players, joining a supportive network is essential to thriving. Today, we explain why collaboration is essential for your business’ growth.
Read MoreTopics: growing your business, small business, build business networks, unrealised potential, increase sales, business needs, networking
