Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of the craft. Statistically speaking, you’re much more likely to find success selling additional products and services. That’s where upselling and cross-selling come in. Unfortunately, people hear a lot about these kinds of tactics, and it’s easy for them to switch off if you take a poor approach. What exactly are these tactics, and how can you employ them effectively?
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Topics:
strategy,
buyer demand,
expand your product line,
small business,
attract new customers,
branding,
unrealised potential,
increase sales,
business needs,
customer loyalty
Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.
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Topics:
increase profit,
buyer demand,
attract new customers,
increase sales,
business needs,
customer loyalty
Adelaide Hills Retreats, formerly Adelaide Hills Country Cottages, incorporates new levels of luxury in every way, offering its clients unrivalled retreats in the Adelaide Hills. They have been a Bartercard member since 2006 but hadn’t really been taking advantage of the full benefits of the network, until they were introduced to Presente Marketing Australia.
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Topics:
business strategies,
growing your business,
attracting new customers,
increase profit,
increase cash flow,
buyer demand,
build business networks,
goals
The Design Project manufactures and imports bespoke furniture for interior residential designers, supplying indoor and outdoor furniture solutions for hotels motels, restaurants, campus’, from materials including timber, plywood, aluminium, steel, glass and rattan.
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Topics:
growing your business,
increase cash flow,
buyer demand,
small business,
attract new customers
Everyone likes a bargain. Why pay full price for something when you can receive a discount? This is why discount websites are gaining popularity. They’re great for the consumer, but are they good for the merchant and small business owner? As a small business owner, have you worked out the real cost of discounting and the impact it will have on your business? Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price.
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Topics:
growing your business,
increase profit,
buyer demand,
starting up your business,
small business,
attract new customers,
save cash,
branding,
discounting
Whether you like your bread savoury, sweet, crusty, classic or artisanal, Bakers Delight has been perfecting Australia's favourite breads since 1980.
One franchisee of the popular bread brand, Ryan Kirkham, has created a partnership with Bartercard, which has attracted approximately $40,000 in sales every year – that’s a lot of loaves!
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Topics:
growing your business,
increase profit,
bartercard,
buyer demand,
small business,
attract new customers,
save cash
In this week's final blog of this three-part series, we look at creating demand, group buying, the value of non-cash markets, disruptors and future trends for the tourism industry.
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Topics:
hospitality,
tourism,
travel,
buyer demand
