---
title: Bartercard Blog | Bartercard Updates | marketing
description: marketing | Bartercard Blog | Bartercard Updates
---

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## [Why Bartercard is the Business Financing Alternative for You](https://content.bartercard.co.nz/blog/why-bartercard-is-the-business-financing-alternative-for-you)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Feb 20, 2020 11:19:02 AM

[![](https://content.bartercard.co.nz/hubfs/Business%20alternative.png)](https://content.bartercard.co.nz/blog/why-bartercard-is-the-business-financing-alternative-for-you)

Whether you have plans to expand a business or you’re starting up a new venture, there is generally a time when a cash injection is required to help boost the business and [increase profits](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard.html).  

[Read More](https://content.bartercard.co.nz/blog/why-bartercard-is-the-business-financing-alternative-for-you)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [restaurants](https://content.bartercard.co.nz/blog/topic/restaurants), [hospitality](https://content.bartercard.co.nz/blog/topic/hospitality), [strategy](https://content.bartercard.co.nz/blog/topic/strategy), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [increase sales](https://content.bartercard.co.nz/blog/topic/increase-sales), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [networking](https://content.bartercard.co.nz/blog/topic/networking), [customer loyalty](https://content.bartercard.co.nz/blog/topic/customer-loyalty), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

## [Product Range: Is it better to specialise or diversify?](https://content.bartercard.co.nz/blog/product-range-is-it-better-to-specialise-or-diversify)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Feb 17, 2020 9:00:00 AM

[![](https://content.bartercard.co.nz/hubfs/Specialise%20or%20diversify.png)](https://content.bartercard.co.nz/blog/product-range-is-it-better-to-specialise-or-diversify)

It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?

[Read More](https://content.bartercard.co.nz/blog/product-range-is-it-better-to-specialise-or-diversify)

 Topics: [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [branding](https://content.bartercard.co.nz/blog/topic/branding), [unrealised potential](https://content.bartercard.co.nz/blog/topic/unrealised-potential), [increase sales](https://content.bartercard.co.nz/blog/topic/increase-sales), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [networking](https://content.bartercard.co.nz/blog/topic/networking), [customer loyalty](https://content.bartercard.co.nz/blog/topic/customer-loyalty), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

## [Short-Term Goals to Aid Your Long-Term Business Vision](https://content.bartercard.co.nz/blog/short-term-goals-to-aid-your-long-term-business-vision)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Feb 14, 2020 10:56:37 AM

[![](https://content.bartercard.co.nz/hubfs/Short%20term%20goals.png)](https://content.bartercard.co.nz/blog/short-term-goals-to-aid-your-long-term-business-vision)

Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business along the path toward your long-term vision. Here are examples of short-term goals, which can pave the way towards achieving your long-term objectives.

[Read More](https://content.bartercard.co.nz/blog/short-term-goals-to-aid-your-long-term-business-vision)

 Topics: [small business](https://content.bartercard.co.nz/blog/topic/small-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [branding](https://content.bartercard.co.nz/blog/topic/branding), [goals](https://content.bartercard.co.nz/blog/topic/goals), [networking](https://content.bartercard.co.nz/blog/topic/networking), [customer loyalty](https://content.bartercard.co.nz/blog/topic/customer-loyalty), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

## [What You Need to Know About Brand Proliferation](https://content.bartercard.co.nz/blog/what-you-need-to-know-about-brand-proliferation)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Feb 13, 2020 10:51:54 AM

[![](https://content.bartercard.co.nz/hubfs/Brand%20proliferation.png)](https://content.bartercard.co.nz/blog/what-you-need-to-know-about-brand-proliferation)

Businesses are always looking for new ways to generate [extra income](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard.html) and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below, we discuss what you need to know about brand proliferation and how it impacts your business.

[Read More](https://content.bartercard.co.nz/blog/what-you-need-to-know-about-brand-proliferation)

 Topics: [small business](https://content.bartercard.co.nz/blog/topic/small-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [branding](https://content.bartercard.co.nz/blog/topic/branding), [barter](https://content.bartercard.co.nz/blog/topic/barter), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [customer loyalty](https://content.bartercard.co.nz/blog/topic/customer-loyalty), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

## [Bad Habits That Can Hold Back Success](https://content.bartercard.co.nz/blog/bad-habits-that-can-hold-back-success)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jan 21, 2020 10:12:42 AM

[![](https://content.bartercard.co.nz/hubfs/bad%20habits.png)](https://content.bartercard.co.nz/blog/bad-habits-that-can-hold-back-success)

Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may not always be healthy for their business.

[Read More](https://content.bartercard.co.nz/blog/bad-habits-that-can-hold-back-success)

 Topics: [small business owner](https://content.bartercard.co.nz/blog/topic/small-business-owner), [bartercard](https://content.bartercard.co.nz/blog/topic/bartercard), [strategy](https://content.bartercard.co.nz/blog/topic/strategy), [starting up your business](https://content.bartercard.co.nz/blog/topic/starting-up-your-business), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [business start-up](https://content.bartercard.co.nz/blog/topic/business-start-up), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

## [How are B2B and B2C Marketing Different?](https://content.bartercard.co.nz/blog/how-are-b2b-and-b2c-marketing-different)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jan 14, 2020 2:17:13 PM

[![](https://content.bartercard.co.nz/hubfs/B2B%20and%20B2C%20marketing.jpg)](https://content.bartercard.co.nz/blog/how-are-b2b-and-b2c-marketing-different)

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two very different channels that businesses can sell through. Selling directly to consumers, or “business-to-consumer” (B2C) marketing, is an entirely different operation than selling directly to other businesses (“business-to-business”, or B2B).

[Read More](https://content.bartercard.co.nz/blog/how-are-b2b-and-b2c-marketing-different)

 Topics: [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [increase sales](https://content.bartercard.co.nz/blog/topic/increase-sales), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs), [networking](https://content.bartercard.co.nz/blog/topic/networking), [trade dollars](https://content.bartercard.co.nz/blog/topic/trade-dollars), [marketing](https://content.bartercard.co.nz/blog/topic/marketing)

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