One of the integral facets of achieving business growth and increasing profit is hiring a team of high-performing employees who can do the job efficiently. Hiring effectively is one of the most important business growth strategies, but there’s still no guarantee that your current staff will stay with your company permanently.
Read MoreTopics: save cash, business needs, customer loyalty, rewarding staff, trade dollars
Thanks to a massive shift in technology, companies are starting to adopt flexible work arrangements for their employees. Companies are incorporating flexible work schedules, which involve giving employees the freedom to arrive and depart from work at varying times. This change in the professional landscape has proven to be beneficial for employers looking to increase business profits. Even human resources professionals are supporting the initiative; urging more employers to bolster their efforts towards this kind of set-up. Here are the main reasons why you should welcome flexible work schedules.
Read MoreTopics: small business, increase sales, business needs, customer loyalty, rewarding staff, trade dollars, increase profits
Owning your own business is widely recognised as one of the best ways to achieve financial freedom. With the right knowledge and skills, you can cultivate a successful business, hire staff to help it grow and put your money to work for you. That said, starting your own business is by no means a guaranteed path to success. By tying your fortunes to the success of your business, you are naturally shouldering a higher burden of risk than you would if you merely collected a pay cheque from someone else’s business.
Read MoreTopics: attract new customers, save cash, build business networks, increase sales, business needs, customer loyalty, trade dollars, increase profits
Whether you have plans to expand a business or you’re starting up a new venture, there is generally a time when a cash injection is required to help boost the business and increase profits.
Read MoreTopics: growing your business, small business owner, increase profit, restaurants, hospitality, strategy, small business, build business networks, increase sales, business needs, networking, customer loyalty, trade dollars, marketing
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value, and market share, but do you risk putting all your eggs in one basket?
Read MoreTopics: increase profit, small business, attract new customers, branding, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars, marketing
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business along the path toward your long-term vision. Here are examples of short-term goals, which can pave the way towards achieving your long-term objectives.
Read MoreTopics: small business, attract new customers, build business networks, branding, goals, networking, customer loyalty, marketing
Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below, we discuss what you need to know about brand proliferation and how it impacts your business.
Read MoreTopics: small business, attract new customers, branding, barter, business needs, customer loyalty, marketing
Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of the craft. Statistically speaking, you’re much more likely to find success selling additional products and services. That’s where upselling and cross-selling come in. Unfortunately, people hear a lot about these kinds of tactics, and it’s easy for them to switch off if you take a poor approach. What exactly are these tactics, and how can you employ them effectively?
Read MoreTopics: strategy, buyer demand, expand your product line, small business, attract new customers, branding, unrealised potential, increase sales, business needs, customer loyalty
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain afloat. Establishing customer retention as an integral part of your larger marketing strategy is important for the long-term success of your business. Even big corporations rely on their customer loyalty strategies for their business to run smoothly! Find out some of the perks of having loyal customers for your business.
Read MoreTopics: attract new customers, save cash, increase sales, business needs, networking, customer loyalty
It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and growth of your business. So why is it like pulling teeth to get business owners to sit down and focus on it? The answer is clear. You’re too busy working IN your business to take a step back and work ON your business. Strategy and planning is put on the backburner while you deal with more pressing issues.
Read MoreTopics: business strategies, growing your business, increase cash flow, starting up your business, build business networks, increase sales, customer loyalty, trade dollars
