Understanding the financial health of your business can be an extremely overwhelming task to get your head around. Unless you have a passion for figures then it’s an area that can cause a lot of frustration and stress. You may have a handle on your profit and loss statement, but are you able to look deeper and really see how your business is going?
Read MoreTopics: attract new customers, save cash, build business networks, business blog, increase sales, trade dollars
As a small business owner, consistent, constant marketing plays a big part in making sure your audience knows you, what you offer and what makes you unique. It would be great to simply open the door to your business every day and wait for the customers to roll on in. In reality, we know that doesn’t happen without a LOT of effort.
Read MoreTopics: increase profit, small business, market research, attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales, business needs, networking, trade dollars
To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive turnout isn’t 100% guaranteed. As market behaviour continuously changes, investing in large, high-cost campaigns don’t always translate to increased sales. Thankfully, there are ways in which your business can achieve maximum profitability minus the costly investment. Here, we talk about low-cost effective strategies, which can pave the way for business growth.
Read MoreTopics: attract new customers, save cash, build business networks, content marketing, unrealised potential, increase sales
Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, but you also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What’s more, a healthy barter relationship can serve as a perfect opportunity to turn your bartering members of today into the paying clients of tomorrow. After all, opportunities for extra income shouldn’t be passed up!
Read MoreTopics: attract new customers, save cash, build business networks, unrealised potential, increase sales, networking
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain afloat. Establishing customer retention as an integral part of your larger marketing strategy is important for the long-term success of your business. Even big corporations rely on their customer loyalty strategies for their business to run smoothly! Find out some of the perks of having loyal customers for your business.
Read MoreTopics: attract new customers, save cash, increase sales, business needs, networking, customer loyalty
Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.
Read MoreTopics: increase profit, improve lifestyle, attract new customers, save cash, build business networks, increase sales, customer loyalty, trade dollars
Every business owner knows there just aren’t enough hours in the day. Working 50, 60 even 80 hours a week seems to have become the norm. Perhaps sometimes that’s what it takes, but maintaining such a strenuous pace over an extended period can take its toll.
Read MoreTopics: starting up your business, attract new customers, unrealised potential, increase sales, business needs, trade dollars
No matter how long you’ve been in your business or how smoothly you run it, you can be sure that at some point there will be challenges. That’s simply the nature of business. There are times when you’ll get off track, experience a downturn or hit a plateau. It doesn’t mean you have to stay there for long. Here are four tips on how you can revive your business with Bartercard and get back on the path to success.
Read MoreTopics: attract new customers, save cash, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars
Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.
Read MoreTopics: increase profit, buyer demand, attract new customers, increase sales, business needs, customer loyalty
Do you know what Apple Inc, General Motors and Amazon have in common? Except for the fact that they are amongst the most successful companies in the world, there is one more thing – they continue to add new products to their existing portfolio. Despite being giants in their own right, they know the value that product line expansion brings to business and are constantly looking for opportunities to develop a new line of product.
Read MoreTopics: business strategies, expand your product line, small business, attract new customers, unrealised potential, increase sales
