Research shows conclusively that your existing customers are your best chance at increasing your overall sales. Closing a deal with a potential new customer is tricky and doesn’t actually happen all that often—even if your sales team are virtuosos of the craft. Statistically speaking, you’re much more likely to find success selling additional products and services. That’s where upselling and cross-selling come in. Unfortunately, people hear a lot about these kinds of tactics, and it’s easy for them to switch off if you take a poor approach. What exactly are these tactics, and how can you employ them effectively?
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Topics:
strategy,
buyer demand,
expand your product line,
small business,
attract new customers,
branding,
unrealised potential,
increase sales,
business needs,
customer loyalty
Do you know what Apple Inc, General Motors and Amazon have in common? Except for the fact that they are amongst the most successful companies in the world, there is one more thing – they continue to add new products to their existing portfolio. Despite being giants in their own right, they know the value that product line expansion brings to business and are constantly looking for opportunities to develop a new line of product.
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Topics:
business strategies,
expand your product line,
small business,
attract new customers,
unrealised potential,
increase sales
The time has come for you to expand your business horizon and go global. You have a great product and now you want to get more customers so that everyone will know about it! So, how do you start promoting your business on a global scale?
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Topics:
business strategies,
growing your business,
increase cash flow,
expand your product line,
market research,
attract new customers,
build business networks
No two businesses are the same. Similarly, no two leaders are the same. Leaders come in many forms and achieve many levels of effectiveness, from the exceptional to the serviceable to the unfortunate. Being a good leader requires hard work and commitment. You’ll need to hone your skills and earn the respect of your team members.
One of the most common downfalls for a leader is a failure to learn from their mistakes or the mistakes of others. At Bartercard, we understand the value of leadership in a business. Read on to learn some key reasons why leaders fail.
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Topics:
growing your business,
increase profit,
expand your product line,
business start-up,
attract new customers,
Leadership
Do you have empty seats to fill? Want to boost cash flow in your restaurant or bar?
In a constantly - shifting industry where new venues are opening weekly, staying at the top isn’t always easy. Bartercard has the tips and tricks to stay ahead of the curve and think outside the wine box to attract new customers.
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Topics:
small business owner,
increase profit,
increase cash flow,
bartercard,
expand your product line,
small business,
attract new customers,
save cash,
trade exchange,
spare capacity,
build business networks
The New Year is a time to assess your business and put positive change into place. While the internet isn’t short of inspirational tips and tricks to make the most of 2019, the reality is that the everyday ins and outs of running a business are tough – especially in a fast-paced digital world where the only constant is change. From managing budgets to staying relevant and constantly evolving, it isn’t for the faint hearted! When asked what the most significant challenge in business was, Bartercard members said that apart from staffing, it was cash flow which kept them up at night.
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Topics:
Productivity,
increase profit,
increase cash flow,
bartercard,
clear excess stock,
improve lifestyle,
expand your product line
