Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react differently to certain marketing strategies, and thus need to be approached differently as well.
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Recent Posts
New Customers Vs Returning Customers: Which are More Important?
Topics: increase profit, buyer demand, attract new customers, increase sales, business needs, customer loyalty
Product Line Expansion: What Diversification Means for Your Business
Do you know what Apple Inc, General Motors and Amazon have in common? Except for the fact that they are amongst the most successful companies in the world, there is one more thing – they continue to add new products to their existing portfolio. Despite being giants in their own right, they know the value that product line expansion brings to business and are constantly looking for opportunities to develop a new line of product.
Read MoreTopics: business strategies, expand your product line, small business, attract new customers, unrealised potential, increase sales
The Benefits of Bartercard as an Additional Income Stream
Very few businesses in the world would willingly say “no” to more sales. After all, businesses exist to increase profit, and business owners and employees are working to earn a living and support their families. However, generating those additional sales can be a major challenge. Clients don’t just fall into our laps. Often, you have to invest a lot of time and effort in marketing before you see any results.
Read MoreTopics: growing your business, small business owner, increase cash flow, small business, attract new customers, save cash, build business networks, business blog, increase sales, barter, networking
Embracing Change to Grow Your Business
Building a business into a stable, profitable enterprise takes an enormous amount of time, effort, investment, and resources. For that reason, it probably comes as no surprise that many business owners become very cautious about making major changes once they do achieve such stability and profitability. Unfortunately, those instincts can get in the way of their business’ continued growth and long-term success.
Read MoreTopics: growing your business, increase profit, strategy, small business, attract new customers, increase sales, business needs
Does Gender Equality Within Your Staff Affect Your Profit Margin?
Have a look around your office. What do you see? If the answer is just a bunch of men, then you have some work to do. The facts are in: Gender diversity in the workplace is more than an ethical imperative in our modern culture. It’s also just plain good for business.
Read MoreTopics: growing your business, increase cash flow, attract new customers, Leadership, unrealised potential, business needs
How is Technology Changing B2B Networking?
Plenty has been written about how technological advances allow businesses to better connect with their customers, but what about with each other? How well is your business keeping up with changes in the B2B networking arena? These days, keeping pace with change in the business world is harder than ever. However, for those ready and willing to put in the work, these rapid changes to B2B networking represent a terrific opportunity to separate yourself from your competition.
Read MoreTopics: small business owner, increase cash flow, market research, attract new customers, build business networks, business needs
Bartercard Member Story: Peter & Rosemary Tennent at the Devon Hotel
The iconic Devon Hotel in New Plymouth has the region’s highest rating as a Qualmark 4 Star Plus gold-rated hotel and conference centre. They put their visitors on the doorstep of the CBD and all the most visited attractions in New Plymouth. They’re also committed to supporting local communities and sporting groups and have been providing Bartercard members luxury accommodation for the past 23 years.
Read MoreTopics: hospitality, fill downtime, clear excess stock, attract new customers, spare capacity, unrealised potential, increase sales
Dispelling the Biggest Bartercard Myths
Bartering has been around since ancient times. Our ancestors were practicing it long before us – especially in times when money didn’t even exist. It’s a simple concept. Barter is the exchange of goods and services for other goods and services people offer. Today, the barter trading system has been refined to fit modern day business models and businesses’ needs. Though it still follows the same concept, barter has now opened more opportunities for businesses to capitalise on their unrealized potential. Still, some people misconstrue how the whole Bartercard system works. Is it a scheme? Is it a way to avoid taxes? These are valid questions and today, our blog will clear up some misconceptions surrounding incorrect Bartercard reviews, and hopefully give an insight into how Bartercard works. Let’s take a look!
Read MoreTopics: build business networks, Bartercard myths, mythbusted, unrealised potential, increase sales, barter, business needs
Why Now is a Great Time to Invest in Property
Have you been wondering when the best time would be to make an investment, be it in stock shares, property, or perhaps a new business venture? Well, if you’re a property investor, then we at Bartercard have good news. There has never been a better time to invest in property than today. Continue reading to find out why!
Read MoreTopics: growing your business, attract new customers, build business networks, property
Using Trade Dollars To Benefit Your Business
Many Bartercard members are shining examples of how the network’s cashless currency of Trade Dollars can be utilised to benefit their business and lifestyle. Maximising cash flow, retaining customers, and keeping stock moving are all important elements of any business, so using Trade Dollars to buy and sell goods and services can offer a wealth of advantages for business owners.
Read MoreTopics: increase profit, increase cash flow, fill downtime, clear excess stock, improve lifestyle, small business, attract new customers, save cash, trade exchange, spare capacity, build business networks
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