---
title: Bartercard Blog | Bartercard Updates | growing your business (2)
description: growing your business | Bartercard Blog | Bartercard Updates (2)
---

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## [Does Gender Equality Within Your Staff Affect Your Profit Margin?](https://content.bartercard.co.nz/blog/does-gender-equality-within-your-staff-affect-your-profit-margin)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jul 31, 2019 9:20:57 AM

[![](https://content.bartercard.co.nz/hubfs/Gender%20equality.jpg)](https://content.bartercard.co.nz/blog/does-gender-equality-within-your-staff-affect-your-profit-margin)

Have a look around your office. What do you see? If the answer is just a bunch of men, then you have some work to do. The facts are in: Gender diversity in the workplace is more than an ethical imperative in our modern culture. It’s also just plain good for business.

[Read More](https://content.bartercard.co.nz/blog/does-gender-equality-within-your-staff-affect-your-profit-margin)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [Leadership](https://content.bartercard.co.nz/blog/topic/leadership), [unrealised potential](https://content.bartercard.co.nz/blog/topic/unrealised-potential), [business needs](https://content.bartercard.co.nz/blog/topic/business-needs)

## [Why Now is a Great Time to Invest in Property](https://content.bartercard.co.nz/blog/why-now-is-a-great-time-to-invest-in-property)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jul 8, 2019 9:59:45 AM

[![](https://content.bartercard.co.nz/hubfs/money-2724235_1280.jpg)](https://content.bartercard.co.nz/blog/why-now-is-a-great-time-to-invest-in-property)

Have you been wondering when the best time would be to make an investment, be it in stock shares, property, or perhaps a new business venture? Well, if you’re a property investor, then we at [Bartercard](https://www.bartercard.co.nz/) have good news. There has never been a better time to invest in property than today. Continue reading to find out why!

[Read More](https://content.bartercard.co.nz/blog/why-now-is-a-great-time-to-invest-in-property)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [property](https://content.bartercard.co.nz/blog/topic/property)

## [Bartercard Member Story: Side Dive Munda on the Value of Referrals](https://content.bartercard.co.nz/blog/bartercard-member-story-side-dive-munda-on-the-value-of-referrals)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 27, 2019 12:43:53 PM

[![](https://content.bartercard.co.nz/hubfs/Dive%20Munda.png)](https://content.bartercard.co.nz/blog/bartercard-member-story-side-dive-munda-on-the-value-of-referrals)

Word of mouth and referrals are the best way to attract new business. Not only do they provide credibility for your business and the customers spreading the word, referrals are a free form of advertising and promotion. What’s more, data supports the notion that word of mouth marketing does indeed is one of the most influential factors for people when making a purchase.

[Read More](https://content.bartercard.co.nz/blog/bartercard-member-story-side-dive-munda-on-the-value-of-referrals)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [travel](https://content.bartercard.co.nz/blog/topic/travel), [bartercard tourism](https://content.bartercard.co.nz/blog/topic/bartercard-tourism), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks)

## [A Match Made in Heaven: Adelaide Hills Retreats and Presente Marketing Australia](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 13, 2019 8:59:49 AM

[![](https://content.bartercard.co.nz/hubfs/Referrals.jpg)](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

[Adelaide Hills Retreats](https://adelaidehillsretreats.com.au/), formerly Adelaide Hills Country Cottages, incorporates new levels of luxury in every way, offering its clients unrivalled retreats in the Adelaide Hills. They have been a Bartercard member since 2006 but hadn’t really been taking advantage of the full benefits of the network, until they were introduced to [Presente Marketing Australia](https://www.presente.com.au/).

[Read More](https://content.bartercard.co.nz/blog/a-match-made-in-heaven-adelaide-hills-retreats-and-presente-marketing-australia)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [buyer demand](https://content.bartercard.co.nz/blog/topic/buyer-demand), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks), [goals](https://content.bartercard.co.nz/blog/topic/goals)

## [Your Guide to Going Global](https://content.bartercard.co.nz/blog/your-guide-to-going-global)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Jun 11, 2019 12:57:31 PM

[![](https://content.bartercard.co.nz/hubfs/docks-1776364_1280.jpg)](https://content.bartercard.co.nz/blog/your-guide-to-going-global)

The time has come for you to expand your business horizon and go global. You have a great product and now you want to [get more customers](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard/Attract+New+Customers.html) so that everyone will know about it! So, how do you start promoting your business on a global scale?

[Read More](https://content.bartercard.co.nz/blog/your-guide-to-going-global)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [expand your product line](https://content.bartercard.co.nz/blog/topic/expand-your-product-line), [market research](https://content.bartercard.co.nz/blog/topic/market-research), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks)

## [Bartercard Member Story: Tata Crocombe of the Rarotongan Beach Resort & Lagoonarium](https://content.bartercard.co.nz/blog/bartercard-member-story-tata-crocombe-of-the-rarotongan-beach-resort-lagoonarium)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 30, 2019 2:02:51 PM

[![](https://content.bartercard.co.nz/hubfs/rarotonga-995367__340.jpg)](https://content.bartercard.co.nz/blog/bartercard-member-story-tata-crocombe-of-the-rarotongan-beach-resort-lagoonarium)

Hospitality and the tourism market are notorious for slower periods of business, off-peak seasons and short-lead times. This can have a profound effect on cashflow. So, what can be done to fill these holes and keep businesses afloat during these downturns?

[Read More](https://content.bartercard.co.nz/blog/bartercard-member-story-tata-crocombe-of-the-rarotongan-beach-resort-lagoonarium)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [hospitality](https://content.bartercard.co.nz/blog/topic/hospitality), [fill downtime](https://content.bartercard.co.nz/blog/topic/fill-downtime), [travel](https://content.bartercard.co.nz/blog/topic/travel), [clear excess stock](https://content.bartercard.co.nz/blog/topic/clear-excess-stock), [bartercard tourism](https://content.bartercard.co.nz/blog/topic/bartercard-tourism), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash), [build business networks](https://content.bartercard.co.nz/blog/topic/build-business-networks)

## [Bartercard Member Story: Marg Farrell of The Design Project](https://content.bartercard.co.nz/blog/bartercard-member-story-marg-farrell-of-the-design-project)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 30, 2019 1:50:24 PM

[![](https://content.bartercard.co.nz/hubfs/The%20Design%20Project.png)](https://content.bartercard.co.nz/blog/bartercard-member-story-marg-farrell-of-the-design-project)

 

The Design Project manufactures and imports bespoke furniture for interior residential designers, supplying indoor and outdoor furniture solutions for hotels motels, restaurants, campus’, from materials including timber, plywood, aluminium, steel, glass and rattan.

[Read More](https://content.bartercard.co.nz/blog/bartercard-member-story-marg-farrell-of-the-design-project)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase cash flow](https://content.bartercard.co.nz/blog/topic/increase-cash-flow), [buyer demand](https://content.bartercard.co.nz/blog/topic/buyer-demand), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers)

## [Seven Key Reasons Why Leaders Fail in Business](https://content.bartercard.co.nz/blog/seven-key-reasons-why-leaders-fail-in-business)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 16, 2019 2:14:39 PM

[![](https://content.bartercard.co.nz/hubfs/shutterstock_400718536.jpg)](https://content.bartercard.co.nz/blog/seven-key-reasons-why-leaders-fail-in-business)

No two businesses are the same. Similarly, no two leaders are the same. Leaders come in many forms and achieve many levels of effectiveness, from the exceptional to the serviceable to the unfortunate. Being a good leader requires hard work and commitment. You’ll need to hone your skills and earn the respect of your team members.

One of the most common downfalls for a leader is a failure to learn from their mistakes or the mistakes of others. At [Bartercard](https://www.bartercard.co.nz/), we understand the value of leadership in a business. Read on to learn some key reasons why leaders fail.

[Read More](https://content.bartercard.co.nz/blog/seven-key-reasons-why-leaders-fail-in-business)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [expand your product line](https://content.bartercard.co.nz/blog/topic/expand-your-product-line), [business start-up](https://content.bartercard.co.nz/blog/topic/business-start-up), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [Leadership](https://content.bartercard.co.nz/blog/topic/leadership)

## [Using Porter's Five Forces to Understand Your Competition](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on May 16, 2019 2:05:10 PM

[![](https://content.bartercard.co.nz/hubfs/aerial-man-browsing-photos-on-computer-free-image_cmyk%20(1).jpg)](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

Do you have a clear view of who your competitors are? Do you understand how their actions in the marketplace are affecting your profitability and future planning? Being aware of what’s happening around you and what your competitors are up to is fundamental to the survival of any business – big or small. Knowing where your business is at is crucial to stay competitive and [get more customers](https://www.bartercard.co.nz/How+Bartercard+Works/Benefits+of+Bartercard/Attract+New+Customers.html), but what business techniques can help you?

[Read More](https://content.bartercard.co.nz/blog/using-porters-five-forces-to-understand-your-competition)

 Topics: [business strategies](https://content.bartercard.co.nz/blog/topic/business-strategies), [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [attracting new customers](https://content.bartercard.co.nz/blog/topic/attracting-new-customers), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash)

## [What is Discounting Costing You?](https://content.bartercard.co.nz/blog/what-is-discounting-costing-you)

 Posted by [Bartercard](https://content.bartercard.co.nz/blog/author/bartercard) on Apr 18, 2019 9:19:51 AM

[![](https://content.bartercard.co.nz/hubfs/10%20percent%20off.jpg)](https://content.bartercard.co.nz/blog/what-is-discounting-costing-you)

Everyone likes a bargain.  Why pay full price for something when you can receive a discount?  This is why discount websites are gaining popularity.  They’re great for the consumer, but are they good for the merchant and small business owner?  As a small business owner, have you worked out the real cost of discounting and the impact it will have on your business? Daily deal websites charge a fee of approximately 15-20% of the sale price and stipulate that the offer presented must be at least 50% off the original sale price. 

[Read More](https://content.bartercard.co.nz/blog/what-is-discounting-costing-you)

 Topics: [growing your business](https://content.bartercard.co.nz/blog/topic/growing-your-business), [increase profit](https://content.bartercard.co.nz/blog/topic/increase-profit), [buyer demand](https://content.bartercard.co.nz/blog/topic/buyer-demand), [starting up your business](https://content.bartercard.co.nz/blog/topic/starting-up-your-business), [small business](https://content.bartercard.co.nz/blog/topic/small-business), [attract new customers](https://content.bartercard.co.nz/blog/topic/attract-new-customers), [save cash](https://content.bartercard.co.nz/blog/topic/save-cash), [branding](https://content.bartercard.co.nz/blog/topic/branding), [discounting](https://content.bartercard.co.nz/blog/topic/discounting)

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