Did you know that the ancient concept of bartering goods/services is still relevant in this age of digital money? Yes, as amazing as it may seem, trading your products in exchange for what you need or would otherwise have purchased in cash can be the ultimate business tactic. Not only do you attract new customers in the process, but you also increase the profitability of your business, managing stock more effectively and participating in a supportive network of other businesses. What’s more, a healthy barter relationship can serve as a perfect opportunity to turn your bartering members of today into the paying clients of tomorrow. After all, opportunities for extra income shouldn’t be passed up!
Read MoreHow Your Business Benefits from the Bartercard Network
Topics: attract new customers, save cash, build business networks, unrealised potential, increase sales, networking
Four Reasons Why Customer Loyalty is So Important
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain afloat. Establishing customer retention as an integral part of your larger marketing strategy is important for the long-term success of your business. Even big corporations rely on their customer loyalty strategies for their business to run smoothly! Find out some of the perks of having loyal customers for your business.
Read MoreTopics: attract new customers, save cash, increase sales, business needs, networking, customer loyalty
The Little Things That Help Your Business Attract New Customers
Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining your business goals, reviewing who you are as a brand, and what strategies are most suitable to employ when it comes to acquiring new customers and sustaining the ones you have. In short, businesses need to be open to improving their sales and marketing sector for their company to grow. There are no shortcuts when it comes to attracting, converting, and retaining customers. However, there are little ways to make your business more visible to potential customers.
Read MoreTopics: increase profit, improve lifestyle, attract new customers, save cash, build business networks, increase sales, customer loyalty, trade dollars
How to Revive Your Business with Bartercard
No matter how long you’ve been in your business or how smoothly you run it, you can be sure that at some point there will be challenges. That’s simply the nature of business. There are times when you’ll get off track, experience a downturn or hit a plateau. It doesn’t mean you have to stay there for long. Here are four tips on how you can revive your business with Bartercard and get back on the path to success.
Read MoreTopics: attract new customers, save cash, unrealised potential, increase sales, business needs, networking, customer loyalty, trade dollars
What to Buy with Your Bartercard Trade Dollars
Trade dollars can benefit your business in numerous ways. Beyond the simple concept of exchanging good and services, Bartercard takes the barter system a notch higher by employing technology to provide businesses access to an expansive network of like-minded businesses. This allows businesses to exchange products and services and increase business sales by up to 10% within the first 12 months of being a member. Together with the help of experienced Account Specialists, Bartercard makes sure your business’ excess stock and downtime translate into increased sales.
Read MoreTopics: improve lifestyle, small business, save cash, business needs, rewarding staff, trade dollars
The Benefits of Bartercard as an Additional Income Stream
Very few businesses in the world would willingly say “no” to more sales. After all, businesses exist to increase profit, and business owners and employees are working to earn a living and support their families. However, generating those additional sales can be a major challenge. Clients don’t just fall into our laps. Often, you have to invest a lot of time and effort in marketing before you see any results.
Read MoreTopics: growing your business, small business owner, increase cash flow, small business, attract new customers, save cash, build business networks, business blog, increase sales, barter, networking
Using Trade Dollars To Benefit Your Business
Many Bartercard members are shining examples of how the network’s cashless currency of Trade Dollars can be utilised to benefit their business and lifestyle. Maximising cash flow, retaining customers, and keeping stock moving are all important elements of any business, so using Trade Dollars to buy and sell goods and services can offer a wealth of advantages for business owners.
Read MoreTopics: increase profit, increase cash flow, fill downtime, clear excess stock, improve lifestyle, small business, attract new customers, save cash, trade exchange, spare capacity, build business networks
Bartercard Member Story: Tata Crocombe of the Rarotongan Beach Resort & Lagoonarium
Hospitality and the tourism market are notorious for slower periods of business, off-peak seasons and short-lead times. This can have a profound effect on cashflow. So, what can be done to fill these holes and keep businesses afloat during these downturns?
Read MoreTopics: growing your business, hospitality, fill downtime, travel, clear excess stock, bartercard tourism, attract new customers, save cash, build business networks
Bartercard Member Story: Lifetime Dynamics
Lifetime Dynamics is a consultancy business based in Melbourne, Australia. With over 25 years’ experience, owner and founder Robert Borg is a business strategist who provides direction, guidance, motivation, and results. Whether it’s your career, sales, business or your own personal journey you need advice on Borg and Lifetime Dynamics have a proven record of success.
Read MoreTopics: strategy, small business, attract new customers, save cash, spare capacity, build business networks, goals
Using Porter's Five Forces to Understand Your Competition
Do you have a clear view of who your competitors are? Do you understand how their actions in the marketplace are affecting your profitability and future planning? Being aware of what’s happening around you and what your competitors are up to is fundamental to the survival of any business – big or small. Knowing where your business is at is crucial to stay competitive and get more customers, but what business techniques can help you?
Read MoreTopics: business strategies, growing your business, attracting new customers, save cash
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